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Earthholding.net claims to be specialized in planning, developing, and executing mega projects worldwide.
The website looks professional. It has a nice intro picture. Earth Holding states to specialize in planning, developing, and executing mega projects worldwide, with a special focus on emerging markets like the Middle East, North Africa, and Central Asia.
The company seems to be a huge holding company for several investment groups. Companies are active in construction, heavy equipment sales, restaurants, recruiting, agriculture, oil, hotels, trading, etcetera.
At the bottom of the home page, the company states: “Earth Holding is a diversified global company including 30 investment groups,15 franchises, and 90 subsidiaries, operating in 15 countries and employing 343 people.”
We decided to investigate Eartholding a bit more because the company contacted us about their relatively low trust score.
We first checked the team listed on the home page. Mr. K. El Ashraf is the CEO and Founder of the company. He as a linkedin account with not very many connections (451 at the time of writing). Also his title is spelled incorrectly “Ceif Excutivw Officer”,. What surprised us is that he has not tweeted for 5 years which is unusual as we see CEOs of other large organizations with a Twitter account either being very active or not having a Twitter account at all. What has been posted are a number of links that have little to do with the company.
What also surprised us is their reference on their home page to the United Nations as a service provider. EarthHolding claims to be partnered with the United Nations even though the United Nations is known not to work with commercial organizations publicly.
What raises our suspicion is that on Linkedin only 12 people seem to work for Earthholding. While on the website the company states to have 343 employees.
Finally, we checked their youtube channel. Also here the company does not seem to be very active (7 subscribers, 100 views). There have been no posts in over 1.5 years and also the latest videos do not have a lot of views as you would expect from a large corporate.
Checking the Company Further
We also checked when the website was first registered in the WHOIS database. This was the 9th of October 2019. The company itself was set up on april 21 2020 according to the company registration papers we received.
In this light, we do not understand how the company could have grown so quickly in both staff as well as number of corporate entities.
Finally, we checked some of the locations mentioned where the company is active. Most of the addresses we checked are public office locations rented out by Servcorp, a company that sells virtual office spaces. The address in Zurich we search up on google maps and found only a Rituals shop.
In short, we found several elements which make us wary of this organization.
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